Hi! I'm Anabelle.
Passionate Product Designer with UX/UI expertise, design systems, and a focus on user-centered thinking.
Enjoy learning about my journey and exploring my portfolio!
About Me
With over a decade of experience, my journey to becoming a Product Design Enthusiast and Design System Builder encompasses a vast array of knowledge: starting in marketing, transitioning to UI, web, and visual design, and expanding into digital illustration, iconography, motion design, wireframing, and all facets of UX design, including high-fidelity prototyping across mobile and desktop. Today, I lead design systems built with tokens, with a primary focus on a user-centric approach. Join me on this exciting journey!
I excel in design tools. As an early Figma adopter, now an expert, I specialize in tokens taxonomy and design system building. Elevating my coding skills, currently in a 350-hour Front-End program, refining expertise in HTML, CSS, JavaScript, and React.
Latest Works
My Favorite Projects
A blend of older and recent creations, offering a sneak peek into the jobs I most enjoyed.
B2E Design System and UI
From the design system to the library of components and multiple interfaces for the primary app used by pharmacists nationwide in Canadian pharmacies.
Landing pages
Here’s a few landing pages I designed for the sharing cars company named Turo
Website
I was lucky enough to be revamping Tequila’s website. See it live at tequila.ca
Website & mobile app
Just a fun project when I imagined a yoga studio’s website and it’s mobile app
Motion design
Movement gives a special touch and I really enjoy imagining my designs coming alive
Brand identity & digital
I created the logo and brand identity for this event before it came alive in the digital space
Website & mobile
Another fun projet when I pitched this microbrewery’s new website and mobile version
Branding & Merch for Turo
Celebrating employees with custom-branded merchandise for special occasions.
Integrated Campaigns for Turo
Here’s a sample of two integrated campaigns that I created for Turo.
Digital Illustrations for Turo
Digital illustrations created for various support materials for Turo.
What I do
Skills
From wireframes, to design systems, layouts and prototypes: bringing your design needs into the digital space
Happy Clients
Layouts
Projects
Years of Experience
Anabelle is extremely talented and creative. She is very open to feedback and is quick on her foot when it comes to pivoting and incorporating new ideas and requests. She knows how to take a brief and run with it, proposing solutions that are well-balanced between our guidelines and her creativity. Overall she’s an absolute pleasure to work with!
Natalia Amorim
Senior Content Marketing Associate - Turo Canada
Anabelle supported Turo’s marketing team in Canada. We loved working with Anabelle over the last 5+ years; her impact on our Canadian business is tremendous! She is a great communicator and a talented designer. I strongly recommend her for all your graphic design needs!
Bassem El-Rahimy
Director & Head of Marketing, Canada - Turo Canada
Innovative, creative and open-minded are just a few words to describe Anabelle. Passionate about her work, she’s a great resource for any team!
Sophie Kabbash
Account Manager - Zed Graphic Communications Inc.
Anabelle was such a pleasure to work with. She gets a lot of joy out of her work and loves to ensure that her clients are happy with the final result. Anabelle invests time into getting to know your project’s needs and ensure the visuals line up with the intended feel and brand of your project. She’s so lovely!
Neya Abdi
Content Writer - Turo